TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would require to revamp a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to show us just that. Carl's been feeling a little bland . He knows his tried-and-true recipe is delicious , but he's yearning something more. He wants here to stand out in a world of patties . That's where